Lori Dunn

Lori grew up in Arlington, TX. After earning her B.S. in Psychology at Baylor University, Lori obtained an M.S. in Counseling from the University of North Texas. Lori has a deep passion and understanding of people, our motivations, and is laser-focused on the problems many of us face.  From her early days working in pediatric therapy, Mrs. Dunn found her passion in serving others.

Lori spent 9 years at Children's Medical Center of Dallas as a Child Life Specialist and Play Therapist, then made the difficult move to focus all her energy on managing her large, thriving family.  Lori joined PEAK American years ago, eager to get back to helping others achieve their freedom, this time through smart financial advice.  Lori has worn many hats over her long tenure with PEAK, helping build and reshape the firm as the industry evolved.  Her efforts and hard work navigating the company through the pandemic were rewarded as she climbed through the company's ranks, being appointed president in January of 2022.

Lori holds her faith in God and family first, echoing those beliefs throughout her work interactions.  She's a creative and avid traveler who loves to foster the family culture at PEAK.  The unique perspective allows Lori to focus on the human side of PEAK, ensuring our team and clients have the best experience possible.