Cliff Bassett

As a native Texas, Cliff knows the value of hard work and sacrifice.  He proudly serves the Lone Star state as well as the entire U.S. as our national training leader.  He also is a key part of our technology team and knows his way around the digital world.

Cliff has extensive experience in finance and insurance and spent time in the tech industry giving him an advantage in our fast-changing digital world.  His leadership and deep knowledge of product and people have been key to PEAK American Financials' success.  Cliff works tirelessly to provide world class service to the Peak family along with his team of professionals.

Cliff is a dedicated advisor leader and a true PEAK asset.  Despite his heavy travel and busy schedule, he is always available to our staff even when it means traveling across the country to ensure someone's needs are personally taken care.