Paul Crooks


Paul brings more than 40 years of experience to his role of COO, having served in significant leadership roles at a diverse set of companies, including Puritan Life, Frito-Lay and Apple Inc.

Paul’s unique perspectives and broad experiences have resulted in significant organizational improvements and data-driven insights. He leverages strong skills in financial planning and analysis, operations management, mergers and acquisitions, contract negotiations and capital investment valuation.

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